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The following are shortened versions of papers read at the recent symposium on the corrosion of metals in buildings. The symposium was arranged by the Corrosion Group of the Society of Chemical Industry and was held at the Institution of Civil Engineers.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

The papers in this issue were given at the 25th Annual Conference, held at Bristol University from 22nd to 25th September, 1950. Some 230 delegates from the British Isles, the Commonwealth and Europe were welcomed to dinner on Friday evening by Sir Philip Morris, C.B.E., M.A., Vice‐Chancellor of the University, and Lady Morris. No papers were given on Friday evening, Mr. J. E. Wright arranging an informal dance after dinner.

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Current issues of Publishers' Weekly are reporting serious shortages of paper, binders board, cloth, and other essential book manufacturing materials. Let us assure you these shortages are very real and quite severe.

Reports that have reached us of the installation of Sir Philip R. Morris as President of the Library Association on January 28th assure us of the contribution he may make to the Association. As the retiring President, Mr. Oldman said, and as we know, his main interest has always been education and, as the Association has many projects in that field and some problems yet unsolved, he welcomed Sir Philip especially in that direction; but our new President has much experience of libraries in spite of his disclaimer of qualifications in our direction. He is a Carnegie Trustee and, unofficially, he connects us again with the body to which our profession owes so much and, as for lack of experience, one who has been Director of Education for Kent and therefore the ultimate official chief of the great County Library system there, cannot lack it. From what we hear of this speech—which we hope will be published in its complete but all too short length in the L.A. Record—we look ahead with confident pleasure to the Address he will give us at the Southport Conference in September.

Social entrepreneurship represents an unconventional, but increasingly prevalent, activity in developed and emerging economies. Social entrepreneurs devise novel business models that blend business and social missions with the aim of (co-)producing value with two primary stakeholder groups, beneficiaries and customers. Although interactions between social entrepreneurs and their beneficiaries are well-studied, the relationship between social ventures and consumers has received almost no extended attention.

Using a qualitative, partially-inductive approach based on interviews with 40 social entrepreneurs, a study of how social entrepreneurs market their ventures to consumers was conducted.

Findings reveal the ways in which marketing is relevant for social entrepreneurs, the unique challenges and opportunities entrepreneurs face in their interactions with customers, and the tactics entrepreneurs use to understand and educate their consumers.

The study’s findings contribute to work on social entrepreneurship and the entrepreneurship and marketing interface and have practical implications for social entrepreneurs.

We lay the flattering unction to our soul that our recent remark with regard to the possibilities of awakening public interest in the public library movement by means of wireless broadcasting has not fallen entirely upon deaf ears. It has just been arranged that the Honorary Secretary of the London and Home Counties Branch of the Library Association is to broadcast a lecture on Public Libraries at a date to be announced later. This will mark an important epoch in our march forward and we await the result with considerable interest.

“Consumerism”, for want of a better description, is given to the mass of statutory control (which shows no sign of declining) of standards, trading justice to the consumer, means of redress to those who have been misled and defrauded, advice to those in doubt; and to the widespread movement, mostly in the Western world, to achieve these ends.

As the number of imitator brands has risen, so too have legal actions for trademark infringement and passing off, because of consumer confusion, unfair misappropriation of brand owners’ intellectual property, and lost sales revenue. However, recourse to the law is time‐consuming, expensive, and can be unpredictable because of the highly subjective and inconsistent ways in which brand confusion is measured and proven. The formulation of more standard measures of marketplace confusion would have significant time and cost advantages for market researchers and lawyers. Using data from key informant interviews with expert legal professionals, critiques the current measures of consumer confusion and shows that in UK law confusion must result in mistaken behavior and any measure of behavior must be taken in situ within shopping environments. Shows most important legal measures of confusion, namely, subjective judicial analysis and witness testimony, to be methodologically flawed. Discusses implications for manufacturers, brand owners and legal policy and practice.